SuperPark Indonesia celebrates Marketeers Youth Choice Award 2025
SuperPark Indonesia has been recognized with the Marketeers Youth Choice Award 2025 for Best Integrated Product Campaign to Gen Z by Marketeers Indonesia (https://www.marketeers.com), a leading business media specializing in marketing and branding industry.
This award celebrates brands that have excelled in creating impactful campaigns targeting Generation Z. The winners were chosen through a survey of thousands of Gen Z respondents who voted for their favorite brands. SuperPark Indonesia joins esteemed names such as Pertamina, BRI, Telkomsel, ZAP Clinic, VIVO, Tokopedia, HMNS, BCA, Teh Pucuk, XL, KAI, Nivea, and many others.
Gen Z market, is set to become a key consumer segment for brands, as they will be future decision makers.
According to data from Indonesia’s Central Statistics Agency (BPS) in 2023, Gen Z currently numbers 60 million people, representing approximately 22% of Indonesia’s total population.
Given that SuperPark Indonesia has been operating for just over a year, this achievement marks a significant milestone for SuperPark. When SuperPark Indonesia first launched, there were few all-age playgrounds in the market. Through dedicated efforts to introduce and localize the brand, the team successfully established a strong presence and connected with their audience.
The concept of an all-age playground, which was initially unfamiliar to many in Indonesia, has now become more integrated into the consumer lifestyle.
The key evaluation metrics for this award included:
- Digital presence – Brand mentions and organic external posts, assessed through Marketeers’ analytics.
- Branding & Marketing Campaign – Ability to orchestrate through multiple channels & drive domino effects
- Direct surveys conducted with Gen Z respondents
